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Mark3ting's Client - Graphenstone Canada

  • Customer Name: Graphenstone Canada
  • Industry: Paints and Coatings
  • Location: St. Thomas, Ontario

Objective: 

• Establish local control over the Canadian market.

• Create a bilingual, eco-friendly e-commerce website.

• Build brand awareness and drive online visibility.

• Integrate social media and SEO strategies to grow customer engagement and conversions.

Scope of Work

Web Design:

  • Build an e-commerce website with bilingual support (English and French).

SEO:

  • Implement on-page and off-page SEO strategies to boost organic visibility.

Website Enhancements:

  • Run campaigns on LinkedIn, Instagram, TikTok, and Pinterest to complement the website launch and build brand awareness.

Tools and Technologies Used

Web Development:

WordPress, WooCommerce, WPML for bilingual content.

SEO Tools

SEMRush, Ahrefs, Google Trends.

Social Media Platforms

LinkedIn, Instagram, TikTok, Pinterest.

Design Tools

Custom themes with an eco-friendly aesthetic.

Deliverables:

  • A fully functional, bilingual e-commerce website tailored to the Canadian market.
  • High-quality, optimized images and compelling product descriptions.
  • Integrated social media strategy with SEO-driven content.

Key Features:

  • Eco-Friendly Aesthetic: color schemes inspired by the company's mission.
  • Bilingual Design: English and French content with easy toggle options.
  • SEO Integration: Designed to enhance organic visibility from the launch.
  • E-commerce Functionality
  • Responsive Design: Optimized for desktop, mobile, and tablet users.

Metrics:

Traffic Growth

150% increase in organic traffic within the first three months.

Sales Conversion

Online sales grew by 200% post-launch.

Engagement

Social media engagement increased by 250% across LinkedIn, Instagram, TikTok, and Pinterest.

General Notes:

The project successfully aligned Graphenstone Canada’s commitment to sustainability with a user-centric digital presence. The bilingual e-commerce website and integrated marketing strategy have provided significant results, reinforcing Graphenstone Canada’s local market position. This case highlights the importance of combining eco-friendly design, responsive features, and strategic marketing to achieve a holistic brand experience.

Ready to bring your website to life?

Fill out the form on the side, and let’s kickstart your project today!

Digital marketing agency in Montreal: Expert in web design, SEO, social media strategy and CDAP. Personalized solutions for the success of your business.

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© Canada Marketing Solutions, Inc. 2024. All Rights Reserved.

Digital marketing agency in Montreal: Expert in web design, SEO, social media strategy and CDAP. Personalized solutions for the success of your business.

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© Canada Marketing Solutions, Inc. 2024. All Rights Reserved.

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