How We Used the CDAP Grant to Improve Our SEO
With the CDAP grant in hand, we focused on multiple SEO aspects of our website.
Our goal was to ensure that the site was optimized for search engines and provided a seamless experience for users. Here are the main areas we worked on:
- Optimizing Website Copy with Relevant Keywords We conducted extensive keyword research to ensure our website’s copy was aligned with what our target audience was searching for. By incorporating relevant keywords throughout the site, we improved our chances of ranking higher in search results. This also ensured that our content was speaking directly to the needs of potential clients.
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Adding Meta Descriptions to All Pages Each page of our website now has a tailored meta description, improving the likelihood that users will click on our links when they appear in search results. Meta descriptions not only help search engines understand the content but also enhance the user experience by offering a clear summary of what each page offers. -
Fixing Internal Linking We optimized our internal linking structure, ensuring that related pages were properly linked together. This not only makes it easier for users to navigate the site, but it also allows search engines to crawl and index our site more efficiently. By fixing internal links, we also boosted the relevance and authority of key pages. -
Adding Alt Text to Images One often overlooked aspect of SEO is image optimization. With the help of the CDAP grant, we were able to add descriptive alt text to all the images on our website. This not only makes our site more accessible but also helps search engines understand what our images represent, improving the overall SEO of our site. -
Optimizing Image Files Large image files can slow down a website, negatively impacting both user experience and SEO. We made sure all images on our site were compressed and optimized without compromising quality, resulting in faster page load times and improved rankings in search engines. -
Removing Orphan Pages During our SEO audit, we identified some orphan pages—pages that were not linked to from any other pages on our site. These pages were either removed or properly linked to improve site navigation and reduce confusion for both users and search engines. -
Website Translation Before receiving the CDAP grant, our website was available only in English. Thanks to the funding, we were able to begin translating our site into both French and Spanish, significantly expanding our reach. With bilingual content, we are now better positioned to connect with French-speaking clients in Quebec and Spanish-speaking audiences across North and Latin America.
How the CDAP Can Help Your Business Grow
The Canadian Digital Adoption Program (CDAP) grant was a pivotal factor in helping Mark3ting enhance our digital presence and grow our business. By focusing on SEO, we’ve been able to attract more traffic, engage users more effectively, and ultimately boost conversions.
If you’re looking to take your business to the next level, we highly recommend exploring the opportunities provided by the CDAP grant. Not only can it help you cover the costs of improving your website, but it can also give you access to expert help to ensure your digital marketing strategy is a success.
Click here to learn more about the CDAP. Don’t miss your chance: the program is ending on September 30th. Click here to understand more.
Contact Mark3ting to see how we can help you
At Mark3ting, we understand the CDAP process and can help you achieve your business goals. Get in touch with us today!
