Pinterest is more than just a platform for DIY ideas and recipes—it’s a search engine and marketing tool that can drive traffic, increase brand visibility, and boost conversions. For small businesses, having strong Pinterest strategies can mean more leads, sales, and long-term customer relationships.
At Mark3ting, we specialize in helping small businesses maximize their online presence through strategic SEO, web design, and social media marketing—and Pinterest plays a crucial role. If you’re not using Pinterest to its full potential, now is the time. Here’s how you can optimize your Pinterest strategy to grow your business in 2025.
What is Pinterest and Why is it Relevant in 2025?
Pinterest is a visual search engine where users discover, save, and share ideas. With over 465 million active users, Pinterest is a goldmine for businesses looking to attract new customers. Unlike social media platforms where content disappears quickly, Pinterest pins have a long lifespan, meaning your posts continue generating traffic for months or even years.
For small businesses, this means sustainable growth and consistent website traffic—without relying solely on paid ads.
How to Use a Pinterest Strategy for Marketing
To leverage Pinterest effectively, businesses need a strategic approach. It’s not just about posting pretty pictures—it’s about creating SEO-optimized, clickable content that drives action.
- Set up a Business Profile – A Pinterest Business account gives access to analytics, ads, and rich pins.
- Optimize your profile – Use a keyword-rich bio, profile photo, and branded cover image.
- Claim your website – Verifying your website builds credibility and improves visibility.
- Organize your boards strategically – Group content by category and optimize board descriptions with relevant keywords.
Why Do You Need to Show Up on Pinterest?
If your competitors are on Pinterest and you’re not, you’re missing out. Here’s why:
✔ Pinterest users are buyers – 83% of weekly Pinterest users make purchases based on content they see.
✔ Organic reach is stronger than other platforms – Pinterest’s algorithm prioritizes quality content over paid ads.
✔ It’s a visual search engine – Pins get indexed by Google, making it an additional SEO channel for your business.
How to Grow and Succeed on Pinterest
Success on Pinterest requires consistency, optimization, and engagement. Here’s how to increase your reach:
✔ Pin regularly – Aim for at least 5-15 pins per day to stay active.
✔ Create fresh, original content – Pinterest rewards new pins over resharing old ones.
✔ Use high-quality images – Vertical pins (2:3 ratio) perform best.
✔ Write compelling descriptions – Include keywords and a call-to-action (CTA) in every pin.
At Mark3ting, we craft SEO-driven Pinterest strategies that help businesses consistently appear in search results, increasing engagement and sales.
Pinterest Marketing Strategies That Convert
The best Pinterest strategies focus on visibility, engagement, and conversion optimization. Here’s what works:
✔ Pinterest SEO – Optimize boards, pin descriptions, and hashtags with targeted keywords.
✔ Rich Pins – These pins pull metadata from your website, increasing credibility and engagement.
✔ Pinterest Ads – Paid promotions amplify your reach, targeting users actively searching for products like yours.
✔ Repurpose content – Convert your blog posts, Instagram content, and videos into Pinterest-friendly visuals.
By combining SEO and high-converting designs, our team at Mark3ting ensures your business stands out on Pinterest and beyond.
Pinterest for Small Businesses
Pinterest isn’t just for large brands—small businesses thrive here too. Whether you sell products, offer services, or run a blog, Pinterest can:
✔ Increase website traffic
✔ Improve brand awareness
✔ Drive more sales and inquiries
✔ Provide long-term engagement with evergreen content
If you’re not sure where to start, Mark3ting can help. We specialize in SEO and web design in Montreal, ensuring your Pinterest strategy aligns with your overall marketing goals.
Make the Most of Your Metrics
Tracking your Pinterest performance helps refine your strategy. Focus on:
✔ Saves – How often users save your pins to their boards.
✔ Impressions – The number of times your pin appears in feeds.
✔ Pin Clicks – How many people interact with your pin.
✔ Outbound Clicks – The ultimate goal—driving users to your website.
Need help understanding Pinterest analytics? Our experts at Mark3ting analyze and optimize data to ensure maximum conversions from your pins.
Case Study: Graphenstone Canada – Pinterest as a Growth Engine
At Mark3ting, we believe in the power of SEO and social media working together to amplify brand presence. One of our standout success stories is Graphenstone Canada, a brand specializing in eco-friendly paints.
We’ve been managing Graphenstone Canada’s social media campaigns, focusing on brand awareness, community engagement, and driving traffic to their website. This effort was strategically aligned with the launch of their new SEO-optimized website in April 2024.
A key part of this strategy has been Pinterest—a visual search engine where users actively look for home improvement ideas and sustainable products. By leveraging Pinterest, we have:
✔ Created visually compelling pins that align with eco-conscious home trends
✔ Used keyword-rich descriptions to improve searchability within Pinterest and Google
✔ Integrated their website content into pin designs, ensuring smooth user journeys from social media to site visits
✔ Promoted seasonal trends and decor tips to engage homeowners, designers, and sustainability advocates
The results? Significant increases in brand visibility, organic traffic, and audience engagement. Pinterest has proven to be a long-term asset for Graphenstone Canada, helping to establish them as a trusted name in the sustainable home industry.
Want to achieve the same success for your business? Mark3ting can help! Let’s craft a Pinterest and SEO strategy that fuels your growth.
Your Pinterest Strategy Starts Here
Pinterest is a game-changer for small businesses, but only when used strategically. If your current Pinterest presence isn’t driving traffic or sales, it’s time to level up.
At Mark3ting, we help small businesses in Montreal optimize their Pinterest strategy, improve SEO, and build high-converting websites that generate real revenue.
Let’s make Pinterest work for your business. Contact Mark3ting today for a consultation!
