Marketing
The Old Way
Flyers were used in the good old days of traditional marketing to advertise products to medium class workers and housewives. They we highly effective because they were so visually appealing that it was almost irresistible to have a glimpse at sales deals and discount coupons.
Nowadays, despite the massive growth of smartphones connected to many social media networks, little has changed. It amazes me that small business owners, and even large companies, are still flooding tenants’ mailboxes with tons of useless papers.
Papers that end up in the trash can right after people goes to check in if there is a letter from grandma. Or, a delivery notification from the postman regarding their Amazon package that could not be delivered because no one was home when the postman showed up.
Digital marketing, a term well known by millennials, the growing market of young people riding the bus or metro with their eyes stuck to their smartphone, has been increasing exponentially in the last years. The reason? Their effectiveness. They drive (convinced) customers to cafeterias, small clothing stores, restaurants using an appealing ad to people that no longer reads paper ads.
Investing money in traditional marketing is your choice. However, you might as well save the trouble of using paper, ink, and people’s time by taking the bills out of your wallet directly into your office’s trash can. Or you could start using online marketing and learn exactly how every penny is being used.
From the details of how to spread the word about your products and services, to, of course, enjoy seeing a huge increase of happy customers leaving your store.
Contact us and let’s discover the new ways of applying marketing!
Jesus Robles
CEO
Mark3ting – Digital Marketing Solutions
