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How to create Engaging Content
for Social Media

Strategies and Tips to Create Social Media Content That Captivates Your Audience and Drives Results for Your Business

Social media platforms may be an effective tool for engaging your audience and driving sales. However, with the growing quantity of content on social media, it is essential to develop content that stands out and catches the attention of your audience. In this blog post, we will look at effective ways to create interesting social media content.

1. Know Your Audience:

The first step in creating engaging social media content is understanding your audience. Moreover, once you identify your target audience’s preferences, interests, and pain points, you will be ready to use this knowledge to create valuable content. By doing so, you can effectively engage your audience and drive meaningful interactions.

Tip: Consider conducting surveys, analyzing data, and keeping a close eye on your target’s social media interactions like conversations, comments, and feedback to gain insights into their needs and preferences.

2. Tell a Story:

Storytelling is a powerful technique to capture and retain your audience’s attention.  Instead of simply promoting your products or services, use storytelling to create compelling and relatable stories. In fact, Statistics have demonstrated that 86% of consumers want brands to be honest and authentic on social media. Additionally,  57% of consumers are likely to buy from a brand they follow on social media when they feel a personal connection with its content. In addition, it is important to align your posts with your brand’s voice and values to maintain consistency.

Tip: Use different formats, such as photos, videos, and written posts, to tell your brand’s story and create engaging and memorable content by incorporating emotions, personal anecdotes, or case studies.

3. Use Visuals:

Visuals play a critical role in social media content. Incorporate eye-catching images, videos, infographics, or GIFs to make your content more visually appealing and shareable. Use high-quality visuals and experiment with different formats and styles to keep your content fresh and engaging.

Tip: Save time and effort using AI tools for creating appealing images and remember to incorporate branded elements, such as your logo or colors, to create a consistent visual identity across your social media accounts.

Image credit: @nike, via Instagram, April 21, 2023.
Sample Visual
Visual Elements:


  • Branded elements: Logo and colors, to keep a consistent visual identity.
  • High-quality, eye-catching visual.
  • Compelling story.
  • Branded hashtag campaign.
  • Call To Action (CTA).

4. Incorporate User-Generated Content (UGC):

 (UGC) is content created by your audience, such as polls, quizzes, surveys, contests, reviews, testimonials. UGC can not only save you time and effort in content creation but also create a sense of community and trust among your audience because interactive content encourages active participation and engagement.  

In fact, according to Stackla, 79% of people say UGC highly influences their purchasing decisions, and 60% believe UGC is the most authentic form of content. Do not forget to give credit to the creators and ask for permission before sharing their content. 

Tip: UGC not only boosts engagement but also provides valuable insights and feedback from your target.  

5. Keep it Concise and Relevant:

Social media content should be concise, relevant, and easy to consume. Avoid generic content lengthy paragraphs or complex language that may discourage readers from engaging with your content.  

Tip: Create a content calendar that includes concise and relevant topics that provides valuable information that they can use. 

6. Use Hashtags Strategically:

The purpose of hashtags is to increase your social media reach. However, you might not be reaching the broadest audience if you do not research relevant hashtags. Furthermore, avoid using too many hashtags in your posts, as Sprout Social found: Instagram posts with more than 10 hashtags showed a decrease in engagement because, it can make your content appear spammy or unprofessional. 

 Tip: Consider creating your own branded hashtags to encourage user-generated content and foster community engagement, as the following example from Coca-Cola Canada. 

Properly use of hashtags sample:
Image credit: @cocacola_ca, via Twitter, Aug 15, 2022
Types of hashtags that are commonly used on social media platforms:
  • Brand: #Nike, #Starbucks, #CocaCola, #Apple.
  • Content-related: #foodie, #travelgram, #fitness, #photography.
  • Industry, group, or community: #fashionblogger, #technews, #interiordesign, #startuplife.
  • Event, holiday, or season: #summer, #Christmas, #ValentinesDay, #Thanksgiving. 
  • Location: #NYC, #MTL #London, #beachlife.
  • Trending hashtags:  #MondayMotivation, #instagood, #viral.
  • Acronym: #ThrowbackThursday (#TBT)
  • Social responsibility:  #sustainability, #equality, #climateaction, #mentalhealthawareness.
7. Include a Clear Call to Action (CTA): 

Each posting on social media should have a clear call to action (CTA) that indicates what you want your audience to do next. Whether it is to like, share, comment, follow, or click on a link, make sure your CTA is clear, compelling, and aligned with your content’s purpose.  

Tip: Use action verbs and create a sense of urgency to encourage your audience to take the desired action. 

To sum up, creating engaging content for social media requires a strategic approach that focuses on understanding your audience, telling compelling stories, using visuals, incorporating interactive content, keeping it concise and relevant, and including clear CTAs.  

Contact Mark3ting to drive your Business Growth through Effective Social Media Content. 

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