Digital Marketing for Restaurants:Taco's Express Case Study

#Case Study

Revolutionize your restaurant’s success and attract new customers with the power of digital marketing, just as we did with Taco’s Express.

Let’s dive into this remarkable journey and discover how Mark3ting employed a cutting-edge digital strategy that beautifully showcased and evoked a nostalgic taste of Mexican.

Taco’s Express is a new fast-food brand that opened its first restaurant in Terrebonne, Qc.

They are all about serving Mexican food with a delicious homemade flavor in a fast (express) way. The dishes are beautifully presented, bringing back fond memories of traditional Mexican cuisine enjoyed and shared from generation to generation.

We started by obtaining as much information about Taco’s Express brand as possible.
We gathered some key concepts such as:

After gaining a thorough comprehension of the brand’s identity and target audience, we proceeded to design the following:

Through a comprehensive digital marketing for restaurants strategy, Taco’s Express has achieved a cohesive and compelling brand presence across various channels.

To effectively capture the essence of Taco’s Express, we set a goal to create a bilingual website in English and French fully equipped with transactional capabilities (e-commerce) and card payment integration through the Clover platform. Paying close attention to visual aesthetics, we carefully selected original and stock images and thoughtfully crafted text to eloquently convey the brand’s captivating story. This meticulous web design approach ensured a strong Mexican theme throughout the site, representing Taco’s Express’ unique identity.

By analyzing the reach of the organic posts in the first few weeks, it was determined that the best audience was on Facebook. Furthermore, the perfect combination of content types was determined to achieve the most interaction with the audience.

In terms of paid advertising, the user profile’s initial parameters were utilized, alongside the valuable insights gained from audience interactions with the posts. This iterative process ensured a refined and effective paid advertising strategy.

With the guidance of our dedicated restaurant marketing strategy, Taco’s Express expands its business with the opening of a new restaurant in St Eustache, bringing authentic Mexican tacos to more customers in Quebec.

What website builder was used to develop the website?

WordPress is a popular open-source content management system (CMS) that allows users to easily create and manage websites. It provides a user-friendly interface and a wide range of customization options, including the ability to install various themes and plugins. This flexible platform is a valuable asset for our Digital Marketing agency, providing the tools needed to deliver exceptional web solutions.

How does the website support e-commerce?

WooCommerce is a plugin for WordPress that allows users to turn their website into an online store. It provides a variety of features, including product listings, shopping cart functionality, and payment processing.

How is it possible to have a bilingual website?

WPML (WordPress Multilingual Plugin) is a plugin that allows users to create multilingual websites on WordPress. It provides an easy way to translate website content into different languages, including the ability to manage translations of pages, posts, custom types, and more.

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