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Mark3ting Client - JV Deco

  • Customer Name: JV Deco
  • Industry: Masonry and Construction Services
  • Location: Verdun, QC

Objective: 

• Increase website traffic by optimizing for local and regional search terms.

• Achieve higher rankings for competitive masonry and construction-related keywords.

• Generate consistent and qualified leads through a combination of SEO and PPC strategies.

Scope of Work

Search Engine Optimization (SEO):

  • Comprehensive keyword research tailored to masonry services in Verdun and nearby areas.
  • On-page and technical SEO optimization to improve website performance and visibility.
  • Content marketing (blogs and case studies) to establish industry authority and improve rankings.

Web Design Support:

  • Ongoing enhancements to ensure a modern, responsive, and user-friendly design.
  • Maintain a bilingual website for both French and English audiences using WPML.

Pay-Per-Click (PPC) Advertising:

  • Targeted ad campaigns to drive immediate traffic and lead generation.
  • Ongoing analysis and optimization for ROI-focused results.

Tools and Technologies Used

CMS

WordPress with WooCommerce for ease of use and scalability.

SEO Tools

SEMRush, Ahrefs, Google Trends for in-depth analysis and performance tracking.

Multilingual Support

WPML for bilingual content.

Advertising Platform

Google Ads (PPC) for targeted lead generation campaigns.

Deliverables:

  • Monthly Blog Content: One blog per month focusing on masonry techniques, home improvement tips, and project highlights.
  • Case Studies: Detailed project showcases to build trust and credibility with potential clients.
  • Lead Generation Campaigns: PPC ads tailored to drive qualified leads to the website.

Key Features:

  • Fully bilingual website (French and English) to cater to Verdun’s diverse audience.
  • Keyword research tailored to local masonry services and home improvement needs.
  • Responsive design optimized for mobile and desktop users.

Client Feedback

“Compared to Google Ads, SEO consistently delivers high-quality, qualified leads, which has significantly enhanced my lead generation efforts.” 

– Julian Vespoli, JV Deco”

General Notes:

PPC campaigns complement SEO efforts to deliver immediate results while building long-term visibility.

Blogs and case studies serve as valuable content to educate visitors and build trust.

Local SEO is prioritized to attract clients in Montreal and surrounding areas.

Ready to bring your website to life?

Fill out the form on the side, and let’s kickstart your project today!

Digital marketing agency in Montreal: Expert in web design, SEO, social media strategy and CDAP. Personalized solutions for the success of your business.

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Digital marketing agency in Montreal: Expert in web design, SEO, social media strategy and CDAP. Personalized solutions for the success of your business.

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© Canada Marketing Solutions, Inc. 2025. All Rights Reserved.

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